MailChimp.com - A_B testing in an email marketing service? neato!

MailChimp.com - A_B testing in an email marketing service? neato! Originally uploaded by thatjonesboy

I'm signing up for a free trial of mailchimp.com, not because I need email marketing now, but trippything may need it in 6mths and choosing the right platform is important - it's so dang hard to migrate to another platform later on. Here's something interesting: A/B testing built right into the platform so you can quicky segment a email DB and test two different versions of an email. It lets you define what constitutes "more successful" and will even automatically send out the 'winning' email to the rest of the DB once your test has been completed. slick!